Analysis on ZARA

As for the B2C clouding behaviour, many perspectives argon included. Firstly, take a look at the cultural factors. Buyers of ZARA are influenced by culture, subculture and fond factors. ZARA collects information about its customers via mental faculty members, by different observations and also directly from the buyers. Since ZARA is a centralized reproach it focuses on the global trends, though it has decided to move towards geocentric druthers and started to adopt local solutions, too.It is also seen that the income factor is one of the biggest determinants as the brand has relatively high prices. However, it provides value to customers still not every social class could afford it. Secondly, as far as the social factors are mentioned, buyers can be influenced by their memberships, their activities in different groups, relationships as healthful as their role and status. For instance, working in a business link up area can influence customers to buy stiff ZARA c green godde sshes as well as being part of a sport familiarity can make them buy sporty clothes.While the brand has a lot of segments, it also provides items for sport activities. The role and status is a huge influencing factor. It provides elegant, formal clothes and for this reason ZARA clothes can be bought for showing the already gained position in the society. Among personal factors, the occupation is considered to be the most important since blue collar workers are not even motivated to buy ZARA products.That is the reason why it does not targets other members of the society. Lastly, the psychological factors are the primary(prenominal) determinants. The ZARA brand is valuable, it understands the latest fashion trends and also follows the customers wants. Therefore, their prices are relatively high as mentioned before. We can claim that clothes seemingly belong to our basic needs, but this quality brand is more handle in relation to the esteem part if Maslows pyramid is considered.