The Myer-Briggs Type Indicator - 665 Words

It would be so convenient if we could just see into the brain of every person on earth, and look through similarities in how they think. With a deeper understanding of ourselves and others, and how our thoughts and personalities are different, working together would (hopefully) be easier. Unfortunately, humans cannot do that. But it hasn’t stopped us from attempting something similar. Developed in the 1940’s and 1950’s, the Myers-Briggs Type Indicator has been tested hundreds upon hundreds of times, with accurate results. Research is ongoing, and millions of people have taken the instrument since it’s conception. The Myers- Briggs Type Indicator (MBTI) is composed of four parts, each one with two options, making it a total of 16 types. Further explanation for the parts of the instrument can be found below. The first section concerns which of your worlds you prefer. Not world as in â€Å" Would you rather live on Mars or Neptune?†, but your inner or outer worlds. Those who have a preference for the outer world of people and things are grouped in the Extraversion category, represent by an E. People in this group are outgoing, have lots of friends, and are comfortable in groups. Introversion (I) prefers their inner world of ideas and images. That means they like working alone or in (very) small groups, and are considered reflective and reserved. It is important to note that everyone spends time in both worlds, and this only represents their favorite one. Spending time doing bothShow MoreRelatedThe Myers Briggs Type Indicator996 Words   |  4 PagesThe purpose of the Myers-Briggs Type Indicator (MBTI) â€Å"is to make the theory of psychological types understandable and useful in people’s lives. The essence of the theory is most people do have consistent behavioral patterns† (The Myers Briggs Foundation, 2015). The theory was introduced in the 1920’s by Carl G. Jung and the MBTI tool was developed in the 1 940’s by Isabel Briggs Myers and her mother Katharine Briggs. In the first phase, our team was to take the MBTI assessment. Based on our findingsRead MoreThe Myers Briggs Type Indicator1413 Words   |  6 Pages The Myers-Briggs Type Indicator (MBTI) â€Å"is an introspective self-report questionnaire designed to indicate psychological preferences in how people perceive the world and make decisions† (13). It is one of several personality assessments that is popular among modern mental health experts throughout the world. Currently, it is estimated that the MBTI is â€Å"taken by more than two million people per year and is translated into 16 languages (10). â€Å"The purpose of the Myers-Briggs Type Indicator personalityRead MoreThe Myers Briggs Type Indicator1502 Words   |  7 PagesThe Myers-Briggs Type Indicator (MBTI) test was developed by Katherine Briggs and her daughter Isabel Myers in the early 20th century. Their dedication to developing this test was inspired by the work of Swiss psychiatrist Carl Jung who introduced the theory of psychological types. The personality test taken, identified me as an ISTJ with the temperament of SJ. The results of this test will be explained by analyzing to some degree what makes me preferential to some type traits over others andRead MoreThe Myers Briggs Type Indicator915 Words   |  4 PagesContemporary Organization behavior Course Code: HRPD_702 Section: 005 Instructors Name: Preiti Momaya Date Submitted: 10/08/15 â€Æ' MINI- â€Å" MYERS-BRIGGS† TEST The Myers–Briggs Type Indicator (MBTI) is a self-report poll which is fundamentally intended to demonstrate mental inclinations and how individuals communicate once a day with the world and take choices. It likewise demonstrates the identity the person’s natureRead MoreThe Myers Briggs Type Indicator Essay2255 Words   |  10 PagesThe Myers-Briggs Type Indicator (MBTI) is a self-report personality assessment developed by Katharine Cook Briggs and Isabel Briggs Myers based on the typological personality theory of Carl Jung. The MBTI is comprised of four dichotomous nominal scales: Introversion/Extroversion, Sensing/Intuition, Thinking/Feeling, Judgment/Perception. These four scales assign individuals one of sixteen personality types. While the measures of the MBTI themselves are taxonomies, the assigned personality type is aRead MoreThe Myers Briggs Type Indicator1567 Words   |  7 Pagesconcepts of the Myers-Briggs Type Indicator and explore notions about its reliab ility as well as my personal reflection about the test result. In the first part of the report I introduce the Psychological Types of Jung and the Myers-Briggs Type Indicator. The second part regards critical notions about the readability of the MBTI. The third part of the report consists in my reflection about the MBTI and the conclusion. The Myers-Briggs Type Indicator (MBTI) was developed by Katherine Briggs and IsabelRead MoreThe Myers Briggs Type Indicator1471 Words   |  6 PagesSeminar November 10, 2015 MBTI: The Leadership Style of ISTJ Introduction The Myers-Briggs Type Indicator (MBTI) is a personality assessment that was originally developed by the mother-daughter duo, Katharine Cook Briggs and her daughter Isabel Briggs Myers. After meeting her daughter’s future husband for the first time, Clarence Myers, Katharine got inspired to start researching personality types after she noticed that although Clarence was a good match for her daughter, he seemed toRead MoreThe Myers Briggs Type Indicator1534 Words   |  7 PagesThough the Myers-Briggs Type Indicator (MBTI) Personality Test endures constant scrutiny from the field of Psychology, I believe that the test, while not always getting everything correct, does a good job at pinpointing certain aspects of one’s personality and tendencies. Upon taking the test in class, I was classified as ENTP, meaning Extroverted, Intuitive, Prospecting, and Turbulent; this personality type is nicknamed â€Å"The Debater.† While the site’s description of the categor y as a whole doesRead MoreThe Myers Briggs Type Indicator2448 Words   |  10 Pagesthe Myers-Briggs Type Indicator or the MBTI. The core idea of this assessment when being created was to help individuals gain more insight into their personalities. In the words of the creators, Katherine and Isabel Briggs Myers, this assessment was created to enable individuals to grow through an understanding and appreciation of individual differences in healthy personality and to enhance harmony and productivity among diverse groups† (History, reliability and validity of the myers-briggs typeRead MoreThe Myers Briggs Type Indicator1235 Words   |  5 PagesIn this section of my leadership development plan, I am asked to examine my personality using the Myers-Briggs Type Indicator, which was developed as a job placement tool during the 1930s and 1940s by Katherine Briggs and her daughter, Isabel Briggs-Myers, using the theories of personality presented by Carl Jung a decade earlier (Quenk, 2009). According to the theory, each person tends to fall on one of four sides of opposing scales. The scales are Introversion (I)/Extraversion (E), Sensing (S)/Intuition

The Metamorphosis by Franz Kafka - 1572 Words

Franz Kafka is said to be one of the most influential writers of his time. His short story ‘The Metamorphosis’ is considered to be his best work by many scholars and readers. He was a German-language writer of the 20th century who had a heavy influence on certain categories like the basic concepts or ideas involved in any human alive, like the significance of a personal experience in an individual’s life, the various responsibilities that are there on one’s shoulders and the demands that we make as individuals. In the year of 1915, this short story was first published and till now, it is taught in many of the English literature classes in various colleges and universities. The book is very interesting to read and it is also a good topic to write a review on. The story of this book revolves around a businessman named Gregor Samsa, who one fine morning wakes up to find himself transformed into a monstrous vermin. Over the decades, this vermin has been portrayed by scholars to be a beetle or cockroach. The reason as to why this transformation happened, was never explained by Kafka in the book neither did he ever tell his readers about the fate of Gregor. Some of the scholars are of the view that the story’s biographical and historical context conveys Kafkas own process of self-alienation. This is because Kafka was a German writer who lived in Czech Prague, and always had the desire and the pressure to become a successful businessman just like his father. Thus, theShow MoreRelatedThe Metamorphosis by Franz Kafka1052 Words   |  4 PagesFranz Kafka wrote one of his most popular books, The Metamorphosis, during the literary period and movement of existentialism. His novella stresses many existential ideals. The most predominant ideal that is seen through Gregor Samsa and his father in The Metamorphosis is that choice is the opportune of the individual. One’s ultimate goal in life is to successfully find a balance between work and leisure. It is through the juxtaposition of Gregor Samsa and his father, the conceding tone of the authorRead MoreThe Metamorphosis By Franz Kafka867 Words   |  4 Pagesincluding rapid growth spurts. Metamorphosis is a biological process by which an animal physically develop after birth or hatching. Involving a conspicuous and relatively abrupt changes in the animal’s body structure through cell growth and differentiation. The author Franz Kafka, who relatively wrote little in his short life and who published less has been enormously influential on later writers. He is considered an export of German expressionism. The metamorphosis is Kafka’s longest story and oneRead MoreThe Metamorphosis By Franz Kafka Essay1496 Words   |  6 Pagesâ€Å"The metamorphosis,â €  is a story by Franz Kafka, published in 1915 is a story divided in three chapters: transformation, acceptance, and the death of the protagonist. There are many interpretations that can form this tale as the indifference by the society that is concerned with different individuals, and isolation pushing some cases to the solitude. Some consider The Metamorphosis as an autobiography of the author, which tries to capture the loneliness and isolation that he felt at some pointRead MoreThe Metamorphosis By Franz Kafka1246 Words   |  5 PagesIt can be hard to understand the meaning of the novella â€Å"The Metamorphosis,† written by Franz Kafka, without thinking of the background. Due to the fact that, â€Å"using† and knowing â€Å"[the] background knowledge† of a story is important to read a â€Å"text† (Freebody and Luke). In the novella â€Å"The metamorphosis†, â€Å"Kafka’s personal history† has been â€Å"artfully [expresse d]† (Classon 82). The novella was written in 1916, before the World War 1 in German {Research}. When the novella was written, in the EuropeRead MoreThe Metamorphosis By Franz Kafka1380 Words   |  6 Pagesâ€Å"I cannot make anyone understand what is happening inside me. I cannot even explain it to myself†: A Psychoanalysis reading of â€Å"The Metamorphosis† by Kafka The Metamorphosis is known to be one of Franz Kafka’s best works of literature. It demonstrates the interconnection between his personal life and the protagonist, Gregor Samsa, of â€Å"The Metamorphosis.† Franz Kafka was born in 1883 and grew up in a financially stable Jewish family in Prague. He was the only son left after the death of his youngerRead MoreThe Metamorphosis by Franz Kafka656 Words   |  3 PagesMuch of Franz Kafkas story â€Å"The Metamorphosis† spends its time talking about Gregor as he struggles to live his new life as a bug. Gregor tries to find a analytical reason as to why he has taken upon this form but later on finds on that he has to accept the truth. From being an ordinary travel salesman and provider for his family to a abomination, Gregor becomes hopeless as he cant work or provide for his family. His new life as an insect causes a hardship as he is faced with isolation from hisRead MoreThe Metamorphosis By Franz Kafka783 Words    |  4 Pages In the story â€Å"The Metamorphosis†, written by Franz Kafka, Gregor’s family represents the causing factor that prompts Gregor to become a cockroach. Gregor’s family is a symbol of a repressive structure that inhibits Gregor’s every thought and action. When Gregor gets up in the morning to get ready for work and finds that he has been transformed into a cockroach, he ponders about how maybe he should just go in to work late and get fired, but then realizes that he cannot because â€Å"if [he] were not holdingRead MoreThe Metamorphosis By Franz Kafka947 Words   |  4 PagesThe Metamorphosis is a novella written by German author Franz Kafka which was first published in 1915. The novella tells the story of Gregor Samsa, a traveling salesman who one day awoke to discover he had transformed into an insect like monstrosity. Throughout the story, Gregor struggles with the horrible prospect of coming to terms with his situation, as well as copin g with the effects of his transformation, such as the fact that his family is repelled by his new form, and that he is no longerRead MoreThe Metamorphosis by Franz Kafka1021 Words   |  4 PagesFranz Kafka’s, The Metamorphosis, is a novella about Gregor Samsa, a man who devotes everything to fulfilling the needs of his family. Kafka’s existentialist perspective on the meaning of life is illustrated through the use of the protagonist of Gregor Samsa. Existentialism is a philosophy â€Å"concerned with finding self and the meaning of life through free will, choice, and personal responsibility† (Existentialism). Gregor is unable to fulfill the existentialist view of finding meaning in one’s life;Read MoreThe Metamorphosis By Franz Kafka1050 Words   |  5 PagesOn the surface, â€Å"The Metamorphosis† by Franz Kafka is an evocative story of a man transformed into a â€Å"monstrous vermin†. It seems to focus on the dark transformation of the story’s protagonist, Gregor, but there is an equal and opposing transformation that happens within Gregor’s family. Although Gregor has physically changed at the beginning of the story, he remains relatively unchanged as the novella progresses. The family, on the other hand, is forced to drastically change how they support themselves

Effective Communication And An Involuntary Context

Effective Communication in an Involuntary Context Communication is a process involving both verbal and non-verbal gestures between at least two people (Geldard, 1989). It is considered a process because it is important to constantly monitor and adapt responses depending on the context and how the other person reacts (Harms, 2007). In relation to social service work, a social worker needs to be able to effectively communicate with clients in order to form positive working relationships and justify interventions (O’Conner, Wilson, Setterlund, Hughes, 2008). Effective communication occurs when the intended message is not distorted or misinterpreted (Geldard, 1989). This is particularly relevant for social workers, as they need to correctly identify the problems that a client is experiencing before appropriate actions can be implemented (O’Conner et al., 2008). This paper will explore how effective communication skills are operationalized when a client is involuntary (i.e., legally mandated to receive services). It will achieve this by focusing on a case study that involves a mental health social worker conducting a risk assessment on a client who has been referred by the courts. The paper will then go onto analyse how the context of the client and the social workers agency of employment shapes the way communication is established and maintained. Consequently, it will then discuss the inherent tensions that a social worker needs to be aware of and manage when dealing withShow MoreRelatedDemonstrative Communication Essay937 Words   |  4 Pages Demonstrative communication is an important means of transferring information from one person to another, or a group through a means that provides context, tone, and symbolism with brevity and conciseness. People are empathic creatures who communicate through many nonverbal means. Symbols, expressio ns, vocal intonations and gestures communicate information about the sender’s feelings and opinions on a level that â€Å"fills in the gaps† of mere linguistic transmission. These â€Å"gaps† in information areRead MoreNonverbal Communication : The Method Of Encoding And Decoding1108 Words   |  5 PagesNonverbal communication consists of the method of encoding and decoding. Encoding is the act of producing the communication using gestures, facial expressions, and posture. Decoding is the process of receiving the information and how the individual processes that information based on their previous experiences. Culture plays a significant role that helps the way learning activities are organized. Nonverbal communication consists of visual cues such as kinesics, proxemics, paralanguage, and hapticsRead MoreBody Language And Its Effects On Communication1894 Words   |  8 PagesNonverbal communication is an essential yet an involuntary form of communication. Many of us are not aware of our nonverbal signals, facial expressions, gesture, body language, etc. Our body language helps communicate our thoughts, but it can sometimes contradict what we say, like when we lie. Throughout my paper I will discuss body language and it s effects on communication, how we can recognize positive and negative forms of body language, and involuntary microexpressions. Body language is a formRead MoreThe Importance Of Listening And Sports Science Australia1285 Words   |  6 Pagespurpose This report is written for Exercise and Sports Science Australia, with the purpose of making recommendations for incorporating interpersonal communication among coaches. 1.2 Limitations The report is limited to the single communication topic of interpersonal communication. The three skills that are in focus, associated with interpersonal communication are listening feedback and questioning. This is then applied through the specific discipline of coaching. 1.3 Scope This report will explain theRead MoreA Study of John Nash Essay1179 Words   |  5 Pagesincludes a global assessment of functioning (GAF) to rate the person’s overall functioning within a psychological, social and occupational context. Nash’s GAF score would be somewhere in the 21-30 domain. Individuals who fall within this domain exhibit behavior that is marked by delusions and/or hallucinations and may display serious impairment in communication and/or judgment (gafscore.com). Nash suffered from both hallucinations and delusions. He also had lapses in judgment, acting erratically.Read MoreKiryl Slizheuski. Student Number Here. Class Section Here.1675 Words   |  7 PagesKiryl Slizheuski STUDENT NUMBER HERE CLASS SECTION HERE ICT Controversy Paper: Do ICTs Improve Work Productivity? Introduction Technology is at the core of modern society. Accordingly, information and communication technologies (ICTs) now have a significant presence in the workplace. Yet, this integration has left many wondering whether ICTs actually improve work productivity. Corporations, governments, as well as non-government organizations have been pursuing this pressing question (Boeri 107)Read MoreEmployee Engagement Of Long Term Unemployed1216 Words   |  5 Pagesand as a source to provide possible strategies for improving employment services and the engagement of the unemployed. Context Australia is a leader in Tertiary Education initiatives in research, innovation and reforms. The development of a national flexible framework has improved flexible learning and distance education. Increase in effective use of Information, Communication and Technology (ICT) based learning has been fuelled by employer s hesitation to release trainees during working hoursRead MoreRunning Head: Dual Relationships1. . Dual Relationships2635 Words   |  11 Pagesvarious scenarios. Dual relationships can be in person, online, as well as personal or professional in nature. In addition, a dual relationship can be out of choice or voluntary (personal interest), out of logistics (small or remote town), or involuntary (agency mandated). Regardless of the origin of the dual relationship, the potential consequence of competing roles within the relationships will be similar. The National Association of Social Workers (NASW) employs a Code of Ethics that depictsRead MoreEssay on Assignement #3 : Teamwork and Motivation1220 Words   |  5 Pagesservice worker. Motivation Theory. Three techniques businesses can use to encourage the lowest salary employees are advancement, let them join in on decision making, and propose basic health insurance strategy. Numerous part-time employees are involuntary; several try to find a way to become promoted to full-time to collect the marginal profit that businesses has to offer. For example retirement plan, pay vacation, and etc. By allowing employees to partake in decision making is significant, itRead MoreCognitive Process And Consumer Behavior And Purchasing Choices1746 Words   |  7 Pages MBA 532: MARKETING COMMUNICATIONS PROFESSOR JOANNA HESKETH A RESEARCH ON COGNITIVE PROCESS RELATED TO CONSUMER BEHAVIOR AND PURCHASING CHOICES By ADEOLA SAINT MATTHEW DANIEL (576870851) ‘This research project observes the Vancouver Island University code of conduct’ TABLE OF CONTENT CONCEPT OF CONSUMER BEHAVIOR†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....3 COGNITIVE PROCESS ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 COGNITIVE ACCURACY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 COMPONENTS OF COGNITIVE ACCURACY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4, 5 FACTORS AFFECTING

Quest For An Earthly Paradise And The Anticipation Of A...

Lamentation and Hope in the Depiction of Paradise The quest for an earthly paradise and the anticipation of a heavenly one is a drive that has always prevailed in humankind s search for God and redemption from the original sin. The desire for a terrestrial manifestation of paradise, a so called lost origin is predominantly reflected in writers depictions of the fall of man. This can be seen in Milton s Paradise Lost and Lucy Hutchinson s Order and Disorder. Both these epic poems at times magnify the sadness and gravity of the loss of a paradisal home in which Adam and Eve as our fore parents dwelt under God s close guidance and love. The fascination with Eden s bliss is manifested in Adam and Eve s admiration, however it also extends to Satan s various instances of questioning his own actions in the shadow of such beauty. Perhaps crucial to both interpretations of the fall of man is that the knowledge gained from the forbidden fruit is the realization of loss, the sudden true appreciation of the beauty of a paradise that is now l ost. On the other hand the promise of redemption is provided through God s mercy in Death, thus allowing for a hope and anticipation of a heavenly paradise. This portrayal of a merciful God in Paradise Lost and Order and Disorder, grows out of man s search for redemption and a desire to be united with God in a heavenly paradise. Nostalgia and anticipation of paradise thus manifest through the lamentations of loss and mercy in death

Selling Concept free essay sample

The marketing management philosophy that holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Selling Concept. This is another common business orientation. It holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling companys products. The organization must, therefore, undertake an aggressive selling and promotion effort. We will write a custom essay sample on Selling Concept or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This concept assumes that consumers typically sh09w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes that the company has a whole battery of effective selling and promotional tools to stimulate more buying. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. SELLING CONCEPT The idea that consumers WII not buy enough of the organizations products unless the organization undertakes large-scale selling and promotion effort. Advantage: When the firm have overcapacity, selling concept become beneficial to sell their product. lt can also be applicable in non-profit organizations or societies See the example). Disadvantage: Selling is largely a wasteful activity because a company truly practicing marketing concept will not need to sell its product. Marketing make selling redundant. Selling consume a lot of organizational resources, as the company force the product on customer. Example: A political party, will vigorously sell its candidate to voters as a fantastic person for the Job. The candidate works hard at selling him or herself shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings. Candidate flaws are often hidden from the public because the aim is to get the sale, not to worry about consumer satisfaction afterwards. The third marketing philosophy is called the selling concept. The selling concept proposes that the basic function of the organization is to convince people to purchase its products. Perhaps the known practitioner of the selling concept in the arts is Danny Newman (1977), who advocates reliance on subscription sales as the means of ensuring survival. His approach relies on sales-stimulating devices such as discounting and advertising. With regards to promotion, Newman suggests the importance of floridity of statement and showmanship we should fill our brochures with readable, entertaining, bright material. Above all, they must be invested with selling thrust. The problem with this approach is that it assumes that, for any product, a market can be generated through promotional and pricing manipulations. This assumption, especially in the arts, may not be warranted. Furthermore, the strategy that accompanies the selling concept is often undirected and unfocused in an effort to create mass appeal. This can result in an ineffective promotional campaign and ultimately can disillusion customers whose expectations are inflated and then not realized. The selling concept: Consumer and business, if left along, wont buy enough of the organizations products. The concept is practiced most aggressively with unsought goods. Goods that buyers do not think of buying, such as insurance and encyclopedia. Also practiced in overcapacity. Aim is to sell what is made rather than what market wants. Consumers will buy products only if the company promotes/ sells these products. The Selling Concept The selling concept holds the idea- consumers will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort. Here the management focuses on creating sales transactions rather than on building long- term, profitable customer relationships. In other words; the aim is to sell what the company makes rather than making what the market wants. Such aggressive selling program carries very high risks. In selling concept the marketer assumes that customers will coaxed into buying the product will like it, if they dont like it, they will ossibly forget their disappointment and buy it again later. This is usually very poor and costly assumption. Typically the selling concept is practiced with unsought goods. Unsought goods are that buyers do not normally think of buying, such as insurance or blood donations. These industries must be good at tracking down prospects and selling them on a products benefits. 1 . undertakes a large-scale selling and promotion effort 2. The Selling Concept is suitable with unsought goods†those that buyers do not normally think of buying, such as insurance or blood donations. . Focus of the selling concept starts at the production level. . Any company following selling concept undertakes a high risk. 5. The Selling Concept assumes -customers who are coaxed into buying the product will like it. Or, if they dont like it, they will possibly forget their disappointment and buy it again later. 6. The Selling Concept makes poor assumptions. The selling concept The selling concept holds that customers and businesses, if left alone, will ordinarily, no t buy enough ot the organizations products The organization must, theretore, ndertake an aggressive selling and promotion effort. The selling concept is epitomized in the thinking of Sergio Zyman, Coca-Colas former vice president of marketing: The purpose of marketing is to sell more stuff to more people more often for more money in order to make more profit. The selling concept is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedia, and funeral plots. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. However, marketing based on hard selling carries high risks. It assumes that customers who are coaxed into buying a product will like it; and if they do not, they will not return it or bad-mouth it or complain to consumer organizations, or they might even buy it again. The sales concept By the early 1930s however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand. Around this time, firms began to practice the sales concept ( or selling concept), under which companies not only would produce the products, but also would try to convince ustomers to buy them through advertising and personal selling. Before producing a product, the key questions were: Can we sell the product? Can we charge enough for it? The sales concept paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction. Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling. Even today, many people us the word marketing when they really mean sales.

The causes of obesity free essay sample

Causes of Obesity Obesity attacks over half people in America. Obesity occurs when a person weight is above its ideal body weight, and this is a major problem in America. Consequently; Genetic, lack of awareness, and lack of exercise are the main causes of obesity. Genetic, is one of the most important causes of   obesity. A resent study had show that gene controls body composition by regulating metabolism. During the study scientists had two sets of mince for experimentation. They found out that the problem was the IRX-3   which is a member of the Iroquois homeobox gene family and plays a role in an early step of natural development. While the first set was normal, the second was engineered without the IRX-3 gene. Both sets ate the same diet and were exposed to the same exercise. Finally, scientists conclude that those mice without the gene weighed 30 percent less than those with it, due to a reduced amount of fat in their bodies. We will write a custom essay sample on The causes of obesity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They were also found to be resistant to obesity as well   as diabetes, and burned energy more efficiently. This example explains clearly how genetic affect humans. Other important cause of obesity is lack of awareness. Nawdays, many people dont have good habits they dont see what they eat they dont even care about it. Thats why a lot of people eat everytime more junk food and fast food. This food Is high in fat and cholesterol. People who eat frequently junk food are more prone to suffer heart attacks. Most of the time people who work more than 10 hours they dont have time for cook or go home and eat something healthy , so they buy something easy such as fast food. The bad habits of these people come since their childhood, and parents are the responsible for these bad habits because they dont measure food portions that they give to their children. Another cause of obesity is lack of exercise. Lifestyle in America is very different from other countries. For example, in Mexico people tend to walk wherever they go. However, in America people cant go anywhere if they dont have a car. Another example is when people work a lot and they dont have time to do exercise, so when they come home   they want to relax and take a rest. In short, genetic , lack of awareness and lack of exercise are three important causes of obesity. As a suggestion , if people dont take care of their weight, they will have serious problems due to obesity in a short time.