Strategic Management Essay Example | Topics and Well Written Essays - 1250 words - 4

Strategic Management - Essay Example 277). The Walt Disney Company's mission has evolved through the years as the company has gained more success. Walter Disney founded the company in 1923; it was after he visited amusement parks with his daughters where he would be bored while they played. The original mission was to provide entertainment of the kind that children and adults both could enjoy, making the whole experience family oriented. However, as the years have progressed, the Disney mission has evolved as well. The official mission statement of Disney is the following: â€Å"The mission of The Walt Disney Company is to be the largest and most trusted producer and provider of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we will become the most responsive and adaptable to serve the needs of the consumers’ in our target markets. We will maintain our integrity and adhere to the core values upon which our company was founded as we creat e the most innovative and profitable entertainment experiences, most reliable and relevant informational services, and related products in the world† (Walt Disney Mission Statement: Creativity + Innovation = Profits, 2013). One of the key reasons due to which it is as successful as it is due to its strong vision, which is to be one of, if not, the mot major producer and provider of entertainment and information in the world. In fact, the company is now seen to be the most innovative and creative in providing entertainment to children and adults alike, with rides, characters, detailed storytelling, hotels, spas and a sports complex. Important Stakeholders: Stakeholders and risk bearers exist in every business, be it a small home-based one or an expansive multinational. Therefore, naturally, the multibillion-dollar worth, Disney Theme Parks has their share of stakeholders. These include the employees, consumers, communities that live near the resorts, suppliers, factories, retai lers, contract workers, nongovernmental organizations and charities, media, governmental organizations and, of course, the shareholders (The Business Communication Casebook: A Notre Dame Collection, pg. 251). Since it is a company of a large scale, it has numerous stakeholders to consider and engage with when making plans or addressing issues (The Business Communication Casebook: A Notre Dame Collection, pg. 251). It is, in fact, a mark of strength of a company of this large a size to engage with its stakeholders in order to better address their needs and the needs of the communities they work in, to result in more cohesion and better returns. Opportunities and Threats: Although Disney has become a huge corporation in terms of the services it provides, there are still several opportunities and aspects that it can perhaps tap into. Disney, due to its major clientele, can be a good source of promoting world peace and other noble causes. Because it is a theme park stemming from childho od stories and cartoons, it could be a rich source of providing education to the needy since it can reach out to many people. Another philanthropic opportunity it could pursue would be to give employment to citizens that cannot find work elsewhere, as a way of giving them a second chance to make a difference to society. Since Disney is