Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 750 words

Corporate Social Responsibility - Essay ExampleIn order to treasure the CSR of multinational companies, some quality assurance constitutions conduct surveys and determine which companies are most ethical in terms of doing businesses. Recently, on March 2012, Forbes released a sway of most ethical companies of the world. In this paper, ethical evaluation of a large multinational business of hospitality industry has been provided which is Marriot International Hotels. Categories of CSR For CSR, companies are generally categorize in the three main categories. They include 1. Neutral CSR This category describes that companies possess neutral characteristics for practicing CSR obligations. Companies operating under this head are obliged for not lying, stealing or cheating, adhering to economic activities etc. A large be of companies fall under this category. 2. Negative CSR CSR Negative states that some companies for a certain period of clip break the efficacious laws and act in n egative ways. These practices often put the welfare of society at stake. A recent example of such organization is British Petroleum. The case of oil spill of BP caused great danger to the environment and also ruptured the image of the company. 3. Positive CSR This category includes all those companies which satisfies a large number of stakeholders just like Marriot International. ... Marriot International Hotels have made profound progress in areas such as environmental and social, economic and sustainability. Marriot International has got spirit to act their associates, customers, communities, environment and they consider these stakeholders as integral part of the culture of the company and therefore they have incorporated these stakeholders into their businesses. Marriot International persistently invests a great discern in their associates and provides opportunities of personal and professional growth to their associates. Marriot International is committed in establishing and pursuing the uncompromising and highest legal standards. The companys Business Conduct Guides provides a comprehensive detail on incompliance with legal and ethical standards, unfair competition, abuse of purchasing power, antitrust issues, political and commercial bribery, equal employment opportunity, conflict of interests, tender rights, lawsuit policies etc. In the first quarter of 2010, the company launched a program of Business Ethics Awareness. This programs intended to guide the associates about how to comply with legal and ethical issues with relevant tools and information and how to raise them with suitable leaders of the company. Apart from this, Marriot continually involves in developing programs for childrens rights and protection. It developed program named as Marriot clement Rights and Protection of Children. Marriott International consider this as their priority. As far as their loyalty with their guests is concerned, Marriot International provides best possible an d exceptional quality to its customers so that