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Rockford Register angiotensin-converting enzyme Sunday, March 27, 2005headache Section, Page 4CHyundai, Kia shift gears to pass competitionIn this article, the Rockford Register Star discusses the approximately recent market placeing changes in the Korean owned railroad carmobile companies of Kia and Hyundai. The Korean cars argon the second fastest growing car patsy in America, trailing behind BMW. Kia and Hyundai had only two car models in 1999 and as of 2005 there atomic number 18 nine. They have announced their 24/7 plan that they say they leave behind introduce seven spic-and-span cars in the next twenty-four months. They plan to introduce and promote a saucy line of cars in the United States that appeal to the budget of everyone. They have dis may end cheaper sedan cars and higher end luxury style sedans that may be a little more expensive that comp atomic number 18 with that of the Honda accord or Toyota Camry. The new line also included a sportsmanlike vehicle t hat will appeal to that of a gear-head teen who desires more cater which ensuring a focus on safety with six air bags and the average equipment that is measure on modern cars. (ABS, Electronic Stability Control, CD/Stereo, etc). Kia and Hyundai promises that their cars are reliable and worth the dollar. As said in Consumer Reports Magazine, The Hyundia Sonata was named most reliable car in the 2004 model year. The article states that with the introduction of these new cars and new persona standards, Kia and Hyundai will new competition for Japans Big 3 auto companies. The article stated that names Kia and Hyundai are now auto names respected and associated with quality and a standard of safety.This article deals with our business class in a sense that Kia and Hyundai are creating cars and marketing them to appeal to all types of people in all ranges of income. These cars will have a reasonable price and yet have the quality of the industry standards. They are marketing these cars with a status of quality and dependability that is now associated with the Korean based auto companies to compete with other auto companies both domestic and imported vehicles while at the same period offering a variety of styles to appease the desires of a vast pigeonholing of ages. Ive learned that companies, if they want to be successful, need to market a product to the right people at the rice price. Also, companies need to market a product with a variety of styles to catch the eye of distinct shoppers.