Creative Strategy Statement Example Essay

STARGET AUDIENCEThe manoeuvre audience consists of Male and Females ages 18 through to 27 of mixed nationalities. They be keen sparklers and enjoy a genuinely active and fun modify lifestyle. They adopt a tight budget to work with due to their income, which would be mastermindd into the low mid ($15,000 to $38,000).Demographics Age 18 27 yearbook income Low to mid ($15,000 $38,000) Sex Male & Female Occupation assimilator, part-time / Casual worker Free spirited, party animal, like to try in the raw things International, domesticGeographicPotential clients like the beachside aspect of accommodation (water sports, lifestyle), relish to be in the heart of activity (Close to city/town centres). Something dissimilar yet at the same time similar to home (international). Psychographics lifestyle Traveller, explorer, socialite, Attitude Confident, inquisitive Personality traits Motivated, Thrifty spender, love to party, active and scoreMAJOR SELLING IDEA TO COMMUNICATEThe m ajor selling estimation for the dense Market Flights campaign is to create a desire for Student Flights and its services in the target audience. The advertising campaign communicates to the audience the qualities of the travel experience (full page advertisement). The use of cityscapes featuring world renowned iconic buildings side of meat of the city personality of the city inthe advertisement appeals to the audience on an emotional level, the feeling of excitement and freedom of travelling in these exotic locations drawing the target audience into the Black Market experience. The theory that becoming part of an exclusive Student Flights community/experience is very important to communicate to the target audience. Communicating these ideas to the target audience testament achieve the aim of affirming Student Flights as the new and only place to stay when travelling on a budget. The key benefits of this style of fire are to portray Black Market Flights as ______ and to creat e a want in the target audience to become part of the Black Market Flights community.CREATIVE STRATEGY STATEMENTThe campaigns emotional appeal forget stem from the hard working student or workers desire to travel and visit exotic locales. The barriers that are encountered by intimately of the target market involve work and university demands which lead to a day-in day-out-repetitive nightmare. As the ________ campaign is employed, the promotional characteristics of Black Market Flights are conveyed through the audiences want to hightail it from their current life. However, by embracing the I want to escape my current repetitive grind the brand will be positioned in this light Always different, always fun, always _____.