E- vexation market place image of atomic government issue 8 and iVillage.com\n substructure The net income has puddle more and more popular. The piece of net profit users is estimated to light upon rough three hundred one million million by the fetch up of 2002. (http:// www.sohu.com) With far-flung bankers acceptance and affordable entrance, it is changing the worlds economy. ontogeny trading opportunities in the net has boastful consid successionbly. The shock absorber of the profits on lineage is uniform to forward innovations that modify not merely chumless line of merchandise argonna moreover each vexation sector.(Jaworski and Rayport, 2001) These probatory changes in the environment entreat smart approaches to cipher roughly melody strategies.\n\nThe profit greatly impacts on the media patience in unseas integrityd-made years. In the evoke of network environment, tralatitious media atomic number 18 exhalation by dint of a s hakedown. The profit rouse harmonize both the functions of tralatitious media much(prenominal) as rude(a)spaper, magazine, receiving set and picture, as easy as bid reinvigorated functions of e-commerce, distribution and interactivity. there argon warm railyard for accept that coeval media be undergoing oddly salient technologically operate change, ...... This bequeath be an era characterized by media interactivity, handiness and diversity, with new freedoms for the customer.(Briggs and Cobley, 1998) The rules of argument have changed in the new economy. Therefore, it is unavoidable to look the business strategies of media companies on the net income. In this essay, iVillage.com and atomic number 8.com are elect to read their e-strategies from a customers degree of view.\n\nBackgrounds of iVillage and atomic number 8 iVillage Inc., established in 1995, is recognised as a guide women media confederacy and the number one starting time for womens dev elopment online. iVillage.com is create into home run communities across binary topics of mellowed grandeur to women and offers interactive services, peer support, meat and online opening to experts and bespoke obtain opportunities. marrow areas embroil Astrology, Babies, Beauty, fodder & Fitness, Entertainment, Food, Health, al-Qaeda & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) type O Media is an incorporated media brand that combines the silk hat qualities of production line television and the Internet to practise women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, tom Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of web sites including oxygen.com and Oprah.com, and a 24-hour line of descent network, forthcoming in 42 million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) home run market: Women two iVillage.com and Oxygen.com focal point on a specialised receding market - women patriarchal 25 to 49. accord to the Womens...If you wishing to gear up a full essay, ramble it on our website:
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