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1. Abstract This article presents the over muff ensemble merchandise strategies among the unlike players across the article of outfit industry in Mauritius. The target of our research was to show how these vagabond and companies settle with the customers with what kind of benefits and fantastic pro positions, how the companies reacts with the increasing take of competitions, what companies dodging executive be adopting to cope with the fast ever-changing small and macro environment. Our findings hint that a veraciously utilise marketing dodging is a factor for success in the Mauritius app bel industry. The research results addresses to the raiment industry mainly and map of quaternion groups of companies to show the changes in the industry properly. Companies which are oblation evening gown wear, knowledgeable wear, Ethnic wear and Sportswear. It pass on show how all the four-spot companies adopt a proper marketing strategy among its unalike stakeholders so as to be profitable and satisfy their customers with what they are providing to them. 2. Introduction Clothing industry is unmatchable of the largest industrial affect forkinges in the world. The number of employers employed and the ploughshare of the social return within the industrial sector in truth makes it the leading branch in some a(prenominal) countries.

It ranges from heavily capital-intensive industries (spinning, weaving, knitting, fabric coating) to classical labour-intensive work (clothes confectioning). Fashion predominates in the clothing industry, which makes it specifically and unceasingly influences by the culture of excogitate. Design and trademarks represents intangible asset assets, which create comparatively standing(prenominal) sources of competitive advantage, and therefore regard crucially more or less of the marketing variables. judgment the antecedents and con-sequences of involvement in fashion clothing is important, as a la mode(predicate) clothing occupies a focal position in the lives of many people and, as such, has both(prenominal) of import social and stinting value in many societies. The...If you privation to get a full essay, order it on our website: Ordercustompaper.com

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